Overview

Why Attend

A hotel concept can generate genuine investor excitement and still be commercially unviable, and the only way to know before construction begins is a feasibility study that tests assumptions honestly rather than confirming what everyone already wants to hear. Hotel Feasibility analysis exists to provide that honest test, determining whether a proposed property can realistically succeed in its intended market before serious capital is committed. The Hotel Feasibility Studies and Business Planning Training Course, is built for professionals responsible for evaluating hotel projects before they move from concept to construction.

This course treats feasibility and business planning as evidence-based disciplines built on market reality, not investor enthusiasm or brand ambition alone. Participants learn how hospitality investment decisions depend on rigorous early-stage evaluation, how to conduct market analysis that honestly assesses demand, competition, and positioning, and how sound financial planning turns feasibility findings into a business plan that can withstand investor and lender scrutiny. Participants leave with a practical framework for evaluating hotel feasibility and building business plans that reflect commercial reality rather than optimistic projection.

Course Objectives

By the end of the course, participants will be able to:

By the end of this course, participants will be able to:

Apply hotel feasibility principles to evaluate project viability honestly
Assess hospitality investment opportunities using rigorous early-stage analysis
Conduct market analysis that realistically evaluates demand and competition
Apply financial planning techniques to build credible, defensible business plans
Identify red flags that signal a project may not perform as projected
Structure feasibility studies that satisfy investor and lender requirements
Translate feasibility findings into an actionable business plan
Communicate feasibility conclusions clearly to stakeholders and investors

Target Group

Hotel developers and feasibility study analysts
Hospitality investment and business planning professionals
Real estate professionals evaluating hospitality development opportunities
Owners and investors assessing new hotel project viability
Consultants supporting hotel feasibility and business planning
Professionals preparing for leadership roles in hotel development

Course Outline

Foundations of Hotel Feasibility Studies
- Core principles behind evaluating project viability honestly
- Understanding why feasibility must precede significant capital commitment
Hospitality Investment Evaluation
- Assessing hospitality investment opportunities through rigorous early analysis
- Identifying the key financial and market indicators of project viability
Conducting Market Analysis
- Conducting market analysis to assess demand, competition, and positioning
- Using market data to inform site and concept viability decisions
Financial Planning for Hotel Projects
- Applying financial planning techniques to build credible business plans
- Structuring financial projections that withstand investor scrutiny
Identifying Project Red Flags
- Recognizing red flags that signal a project may underperform projections
- Stress-testing assumptions against realistic market conditions
Structuring Feasibility Studies
- Building feasibility studies that meet investor and lender requirements
- Organizing findings into a clear, defensible analytical structure
From Feasibility to Business Plan
- Translating feasibility findings into an actionable business plan
- Aligning business plan structure with feasibility study conclusions
Presenting Feasibility Findings
- Communicating feasibility conclusions clearly to stakeholders and investors
- Building a credible, evidence-based case for or against a project
Sustaining Sound Feasibility Practice
- Building ongoing analytical discipline for future feasibility studies
- Reviewing feasibility methodology as market conditions evolve

Schedule & Fees

2026 Schedule & Fees

There are no public sessions remaining for the course this year. Please contact us if you wish to have a customized in-house session, or to find out how an additional public session can be scheduled.

2027 Schedule & Fees

3 - 7 Jan, 2027

English

Per participant USD 2,900

3 - 7 Jan, 2027

Arabic

Per participant USD 2,900

17 - 21 Jan, 2027

English

Per participant USD 2,900

17 - 21 Jan, 2027

Arabic

Per participant USD 2,900

4 - 8 Apr, 2027

English

Per participant USD 2,900

4 - 8 Apr, 2027

Arabic

Per participant USD 2,900

18 - 22 Apr, 2027

English

Per participant USD 2,900

18 - 22 Apr, 2027

Arabic

Per participant USD 2,900

4 - 8 Jul, 2027

English

Per participant USD 2,900

4 - 8 Jul, 2027

Arabic

Per participant USD 2,900

18 - 22 Jul, 2027

English

Per participant USD 2,900

18 - 22 Jul, 2027

Arabic

Per participant USD 2,900

3 - 7 Oct, 2027

English

Per participant USD 2,900

3 - 7 Oct, 2027

Arabic

Per participant USD 2,900

17 - 21 Oct, 2027

English

Per participant USD 2,900

17 - 21 Oct, 2027

Arabic

Per participant USD 2,900