A course in preparing and organizing international conferences |Smart

Overview

Why Attend

This course offers a course on preparing and organizing international conferences and media statements. Organizing conferences and events is an exciting and innovative way for institutions and organizations to convey their communication messages. Whether for launching a new product or service or for fundraising and showcasing achievements, managing events, planning them, and handling media statements remains one of the most complex fields due to the overwhelming number of tasks and procedures that need to be coordinated to ensure their success. We can develop and implement innovative conferences and activities to create the desired impact on the audience.

Course Objectives

By the end of the course, participants will be able to:

Target Audience for Participation in the International Conference and Media Statement Preparation and Organization Course:

All employees of companies responsible for organizing exhibitions and conferences.
Managers of exhibitions and conferences.
Designers and implementers of exhibitions and conferences.
Specialists in media coverage for exhibitions and conferences.
All employees in the exhibition and conference organization sector.
Individuals interested in developing their skills in this field.

Objectives of the International Conference and Media Statement Preparation and Organization Course:

By the end of the course, participants will be able to achieve the following benefits:

Enhance knowledge about the concept of planning and structuring exhibitions or conferences.
Identify suitable strategic options for the goals of the exhibition or conference.
Understand the key strategic aspects to consider when designing an exhibition or conference.
Gain insight into project organization for exhibitions and how to design them.
Determine tasks, timelines, and responsibilities when designing exhibitions and conferences.
Learn how to evaluate exhibition projects efficiently and effectively.
Acquire experience in the importance of organizing human resources in exhibitions and conferences.
Implement effective marketing strategies for exhibitions and conferences based on organized strategic plans.
Analyze different environments for exhibitions and conferences and use that in their evaluation.
Gain expertise in sponsorship topics and prepare measurable proposals for such sponsorship.

Course Outline

Conference planning
Designing the visual identity of the conference
Securing and preparing the venue for the conference
Securing audiovisual equipment
Photography and broadcasting via satellite and online
Simultaneous translation for the conference
Media coverage and documentation of the conference
Stakeholders in exhibitions
The host organization
The community sector
Types of host organizations
The hosting community
Media
Colleagues
Participants and the audience
Exhibition file
Operational stakeholders
Strategic and funding stakeholders
Roles and responsibilities
Executive partnerships
Regional partnerships
Assigning exhibitions
Submitting bids for exhibitions
Industry association
Granting franchises for exhibitions
Developing existing exhibitions
Creating a new event
Creating the exhibition concept
Identifying the exhibition audience
Determining the timing of the exhibition
Choosing the exhibition venue
Selecting the exhibition concept
Brainstorming process
Summarizing the exhibition creation process
Evaluating the exhibition concept
Marketing screen
Operations screen
Financial screen
Synergy of ideas

Schedule & Fees

2026 Schedule & Fees

18 - 22 Oct, 2026

English

Per participant USD 2,900

18 - 22 Oct, 2026

Arabic

Per participant USD 2,900

20 - 24 Dec, 2026

English

Per participant USD 2,900

20 - 24 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

17 - 21 Jan, 2027

English

Per participant USD 2,900

17 - 21 Jan, 2027

Arabic

Per participant USD 2,900

21 - 25 Mar, 2027

English

Per participant USD 2,900

21 - 25 Mar, 2027

Arabic

Per participant USD 2,900

18 - 22 Apr, 2027

English

Per participant USD 2,900

18 - 22 Apr, 2027

Arabic

Per participant USD 2,900

20 - 24 Jun, 2027

English

Per participant USD 2,900

20 - 24 Jun, 2027

Arabic

Per participant USD 2,900

18 - 22 Jul, 2027

English

Per participant USD 2,900

18 - 22 Jul, 2027

Arabic

Per participant USD 2,900

19 - 23 Sep, 2027

English

Per participant USD 2,900

19 - 23 Sep, 2027

Arabic

Per participant USD 2,900

17 - 21 Oct, 2027

English

Per participant USD 2,900

17 - 21 Oct, 2027

Arabic

Per participant USD 2,900

19 - 23 Dec, 2027

English

Per participant USD 2,900

19 - 23 Dec, 2027

Arabic

Per participant USD 2,900

A course in preparing and organizing international conferences and media statements

Overview

Why Attend

Course Objectives

Course Outline

Schedule & Fees

2026 Schedule & Fees

2027 Schedule & Fees