The Demand Forecasting And Sales Planning Training Course by This course is designed to equip professionals with the knowledge and practical skills required to improve Demand Forecasting accuracy and align sales planning with business objectives. As part of the Logistics and Supply Chain Training Courses, this programme focuses on developing reliable forecasting processes, improving collaboration across departments, and supporting data-driven decision-making through effective demand planning strategies.
Participants will learn how to apply modern forecasting models, integrate S&OP (Sales and Operations Planning) processes, leverage business analytics, and optimise inventory planning. The course combines practical techniques, forecasting tools, and real-world case studies to help organisations improve customer service, reduce inventory costs, and enhance supply chain performance.
Course Objectives
By the end of the course, participants will be able to:
Upon completing this course, participants will be able to:
Understand the principles and importance of Demand Forecasting.
Develop effective demand planning strategies.
Apply quantitative and qualitative forecasting models.
Integrate forecasting into the S&OP process.
Use business analytics to improve forecasting accuracy.
Optimise inventory planning based on demand forecasts.
Measure and improve forecast performance using KPIs.
Reduce supply chain uncertainty and inventory risks.
Strengthen collaboration between sales, operations, and supply chain teams.
Support strategic business planning with accurate demand forecasts.
Target Audience
This course is suitable for:
Demand planners
Supply chain managers
Sales planning professionals
Procurement and purchasing managers
Inventory and warehouse managers
Operations managers
Production planning specialists
Logistics professionals
Business analysts
Professionals responsible for forecasting and supply chain planning
Course Outline
Module 1: Fundamentals of Demand Forecasting
Principles of Demand Forecasting
Forecasting objectives and business value
Types of demand
Forecasting challenges
Module 2: Demand Planning Process
Developing effective demand planning strategies
Demand data collection
Sales and market analysis
Collaborative planning
Module 3: Forecasting Models and Techniques
Qualitative forecasting models
Quantitative forecasting methods
Time series forecasting
Causal forecasting techniques
Module 4: Sales and Operations Planning (S&OP)
Introduction to S&OP
Cross-functional planning
Balancing demand and supply
Executive decision-making
Module 5: Forecast Analytics and Data Management
Using business analytics
Data quality and validation
Forecast accuracy measurement
Performance dashboards
Module 6: Inventory Planning and Forecast Integration