Excellence in Public Relations Management and Protocol |Smart

Overview

Why Attend

Public relations occupies a prominent position in modern administrative systems in order to assure them of roles directly related to the image of the institution with the public and customers. Given the sensitivity and complexity of this job, public and private institutions work on choosing their employees carefully according to pre-defined conditions and then provide them with specialized training in the field of public relations and ceremonies. In order to give their institutions a bright face to their customers and guests.

Excellence in serving the internal and external public and leadership in organizing events and gatherings, including receiving and farewelling guests, the art of dealing with them and etiquette are among the etiquette of international and local dealings, and no institution, whatever it is, can have a good image with the public unless its employees deal professionally in the field Public relations and ceremonies.

Course Objectives

By the end of the course, participants will be able to:

Who Should Attend?

Managers and team leaders.
Business partners.
Employees responsible for the organization's performance.
All employees in departments.
Public relations officials in government agencies, departments and organizations.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

The etiquette and arts of public relations and protocol.
Understand the nature and importance of public relations in light of new challenges.
Practicing the rules of protocol, protocol and etiquette locally and internationally.
Utilizing the potential of information for international relations business services.

Course Outline

Definition and Objectives of Public Relations
- The basic concept of public relations
- Strategic goals of public relations in organizations
- Differences between public relations, marketing, and media
The Importance of Public Relations in Building Organizational Reputation
- The impact of public relations on the organization’s image
- The role of public relations in internal and external communication
- Building trust with the public and investors
The Art of Dealing with Media
- Building strong relationships with journalists and media outlets
- Media writing skills and press releases
- Conducting media and press interviews
Key Concepts in Protocol
- Definition and objectives of protocol in formal events
- Understanding international protocol rules and traditions
- Differences between formal and informal protocol
Organizing Formal Events According to Protocol
- Steps for organizing formal events
- Protocol rules for meetings and official functions
- Managing attendees and seating arrangements
Dealing with Public Figures and Official Guests
- Importance of respecting protocol when receiving dignitaries
- Arranging official meetings
- Best practices for hosting guests and organizing formal receptions
Organizing Protocol Speeches and Responses
- Drafting official opening and closing remarks
- Preparing speeches for formal meetings
- Diplomatic responses to questions and comments
Protocol in Organizing Official Ceremonies and Celebrations
- Organizing state-level official celebrations
- Identifying appropriate guests and venues
- Protocol rules for food service and welcoming procedures
Protocol in International Events
- Challenges in dealing with foreign guests
- Protocol rules for international meetings
- Understanding cultural differences and their impact on protocol
Protocol in Conferences and Seminars
- Seating arrangements for high-profile attendees
- Observing protocol traditions in seating and discussions
- Coordinating media statements during official conferences

Schedule & Fees

2026 Schedule & Fees

27 Sep - 1 Oct, 2026

English

Per participant USD 2,900

27 Sep - 1 Oct, 2026

Arabic

Per participant USD 2,900

11 - 15 Oct, 2026

English

Per participant USD 2,900

11 - 15 Oct, 2026

Arabic

Per participant USD 2,900

27 - 31 Dec, 2026

English

Per participant USD 2,900

27 - 31 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

10 - 14 Jan, 2027

English

Per participant USD 2,900

10 - 14 Jan, 2027

Arabic

Per participant USD 2,900

28 Mar - 1 Apr, 2027

English

Per participant USD 2,900

28 Mar - 1 Apr, 2027

Arabic

Per participant USD 2,900

11 - 15 Apr, 2027

English

Per participant USD 2,900

11 - 15 Apr, 2027

Arabic

Per participant USD 2,900

27 Jun - 1 Jul, 2027

English

Per participant USD 2,900

27 Jun - 1 Jul, 2027

Arabic

Per participant USD 2,900

11 - 15 Jul, 2027

English

Per participant USD 2,900

11 - 15 Jul, 2027

Arabic

Per participant USD 2,900

26 - 30 Sep, 2027

English

Per participant USD 2,900

26 - 30 Sep, 2027

Arabic

Per participant USD 2,900

10 - 14 Oct, 2027

English

Per participant USD 2,900

10 - 14 Oct, 2027

Arabic

Per participant USD 2,900

26 - 30 Dec, 2027

English

Per participant USD 2,900

26 - 30 Dec, 2027

Arabic

Per participant USD 2,900

Excellence in Public Relations Management and Protocol Performance Course

Overview

Why Attend

Course Objectives

Course Outline

Schedule & Fees

2026 Schedule & Fees

2027 Schedule & Fees