Overview

Why Attend

Organizations that leverage data analytics are 23 times more likely to acquire customers and six times more likely to retain them, according to a Forbes report. Additionally, McKinsey estimates that data-driven organizations are 23 times more likely to outperform their non-data-driven counterparts in terms of customer acquisition.

Data analytics, rooted in statistical principles dating back to Ancient Egypt, has witnessed an exponential surge in recent times due to globalization and technological advancements. With an estimated 2.5 quintillion bytes of data generated daily globally, organizations increasingly harness data to drive strategic decision-making. This surge has led to the emergence of specialized roles like data analysts, data scientists, and data engineers.

This course equips professionals with a comprehensive understanding of the core concepts of data analytics, the various stages of the data analysis process, and the diverse methodologies employed for data analysis. Moreover, participants gain proficiency in visualizing analysis outputs through charts, graphs, and plots, enhancing their ability to derive insights from data effectively. At the end of this course, participants will be given the opportunity to sit for the globally recognized “EXIN Data Analytics Foundation” certification.

Course Methodology

This is an interactive course, preparing participants both for the EXIN examination and real life applications with hands-on exercises. Course training techniques include visualization, group discussions, exercises, and presentations.

Course Objectives

By the end of the course, participants will be able to:

Refine unstructured data from sources, such as Excel, Python, or PowerBI, into structured insights that will solve business challenges
Understand concepts relating to generating a research question, such as collecting, cleaning, and organizing data
Comprehend statistical methods, data mining techniques, and algorithms to support the interpretation of data
Generate insights for the organization by illustrating findings in plots and graphs to present a business case with solidly backed insights
Describe and illustrate Data Visualizing design techniques and utilize visualization tools

Target Audience

This course is designed for anyone at the start of a data analytics role, such as data/information analysts, business intelligence analysts, data administrators, business information managers, data/analytics managers and data scientists.

This course is also suitable for those who are interested in the business benefits of data analysis and the techniques involved in it. These roles could include, but are not limited to, digital marketing/media specialists, market research analysts, business analysts, finance professionals and HR professionals.

Target Competencies

Data Insights
Business Intelligence
Cleaning Data
Data Analysis
Data Visualization

Note

This course is certified by EXIN, a leading global certification body. Participants will have the opportunity to obtain the EXIN Data Analytics Foundation certification, demonstrating their proficiency in Data Analytics fundamentals and readiness to spearhead data analytics initiatives in their organizations.

Course Outline

Turning data into insights
- Introduction to the process of data analytics
- Concepts related to data analytics
- Steps in the process of data analytics
- Risks in data analytics
- Business Intelligence and business decisions
Data collecting, organizing, and managing
- Data collection channels
- Sourcing public data
- Contemporary data laws and compliance
- Raw data, structured data, unstructured data and big data
- Database types
- Distributed file systems
- Cloud solutions and their advantages
- Dependent and independent variables
- Continuous and discrete variables
Data cleaning
- Data problems
- Data scrubbing methods:
  - Variable selection
  - Merging variables
  - One-hot encoding
  - Binning
- Data scrubbing techniques
- Data retention
Data analyzing
- Data analytics and statistics
- Descriptive statistics and inferential statistics
- Data mining
- Machine learning
- Natural Language Processing (NLP)
- Methods and techniques of Natural Language Processing (NLP)
- Data and algorithms
- Regression analysis
- Classification models
- Clustering analysis
- Association analysis and Sequence mining
Data visualizing
- Explanatory and exploratory graphics
- Types of charts
- Types of plots
- Usage of heatmaps
- Aesthetic design
- Visualization tools
Preparing for the EXIN Data Analytics Foundations exam
- Bloom levels
- Basic concepts
- Literature handling
- How to use the Sample Exam
- How to use the Rationale
- Exam tips

Schedule & Fees

2026 Schedule & Fees

13 - 17 Dec, 2026

English

Per participant USD 2,900

13 - 17 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

3 - 7 Jan, 2027

English

Per participant USD 2,900

3 - 7 Jan, 2027

Arabic

Per participant USD 2,900

14 - 18 Mar, 2027

English

Per participant USD 2,900

14 - 18 Mar, 2027

Arabic

Per participant USD 2,900

4 - 8 Apr, 2027

English

Per participant USD 2,900

4 - 8 Apr, 2027

Arabic

Per participant USD 2,900

13 - 17 Jun, 2027

English

Per participant USD 2,900

13 - 17 Jun, 2027

Arabic

Per participant USD 2,900

4 - 8 Jul, 2027

English

Per participant USD 2,900

4 - 8 Jul, 2027

Arabic

Per participant USD 2,900

12 - 16 Sep, 2027

English

Per participant USD 2,900

12 - 16 Sep, 2027

Arabic

Per participant USD 2,900

3 - 7 Oct, 2027

English

Per participant USD 2,900

3 - 7 Oct, 2027

Arabic

Per participant USD 2,900

12 - 16 Dec, 2027

English

Per participant USD 2,900

12 - 16 Dec, 2027

Arabic

Per participant USD 2,900

Certified Data Analytics Professional (CDAP)

Overview

Why Attend

Course Methodology

Course Objectives

Target Audience

Target Competencies

Note

Course Outline

Schedule & Fees

2026 Schedule & Fees

2027 Schedule & Fees