Training Program in Marketing and Sales Skills for Tourism|Online

Overview

Why Attend

This course offers this training program in Marketing and Sales Skills for Tourism Services and Products with the aim of enhancing the professional capabilities of those working in the tourism sector and enabling them to apply effective marketing approaches that increase demand for tourism services and programs while strengthening the competitiveness of organizations operating in this field.

The program focuses on modern concepts of tourism marketing, understanding customer needs, and developing tourism offers aligned with target market requirements. It also addresses advanced sales techniques in the tourism industry, relationship building with clients, and the enhancement of communication and persuasion skills, all of which contribute to improved sales performance and higher customer satisfaction levels. In addition, the program highlights the role of digital tools and online platforms in promoting tourism products and expanding brand reach, providing participants with a structured and practical understanding of how to market and sell tourism services and products efficiently in a dynamic and highly competitive environment.

Course Objectives

By the end of the course, participants will be able to:

Who Should Attend?

Marketing managers and professionals in tourism companies and organizations.
Sales staff working in travel and tourism agencies.
Business development and customer relationship professionals in the tourism sector.
Individuals seeking to enhance their professional skills in marketing and selling tourism services and products.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

Understand the fundamental concepts of tourism services and products marketing.
Develop skills in designing and creating attractive tourism offers for customers.
Acquire effective techniques for managing sales processes and achieving marketing objectives.
Strengthen the ability to build long-term relationships with customers and retain them.
Understand digital marketing tools and their role in promoting tourism products.

Course Outline

Tourism Marketing Fundamentals
- Concept and importance of tourism marketing
- Characteristics of tourism services and products
- Components of the tourism marketing environment
Tourism Markets and Customer Behavior
- Types of tourism markets
- Factors influencing customer decisions
- Analysis of tourists’ needs and preferences

Development of Tourism Products and Services
- Components of the tourism product
- Stages of tourism product development
- Quality standards in tourism products
Managing Customer Value Proposition
- Concept of value in tourism services
- Enhancing competitive advantage
- Designing offers that meet market needs

Professional Sales Principles
- Stages of the sales process
- Customer communication skills
- Methods of presenting tourism services and products
Persuasion and Deal Closing Strategies
- Techniques for influencing purchasing decisions
- Handling objections and inquiries
- Effective deal closing techniques

Digital Channels in Tourism Marketing
- Website-based marketing
- Social media marketing
- Content marketing in tourism
Online Marketing Campaign Management
- Planning digital marketing campaigns
- Identifying target audiences
- Measuring marketing performance indicators

Building Sustainable Customer Relationships
- Customer relationship management concepts
- Strategies for enhancing customer loyalty
- Post-service customer follow-up
Improving Sales Performance and Growth
- Strategies for increasing tourism sales
- Enhancing organizational sales performance
- Sales and marketing performance measurement indicators

Schedule & Fees

2026 Schedule & Fees

29 Nov - 3 Dec, 2026

English
Virtual Learning

Per participant USD 1,300

29 Nov - 3 Dec, 2026

Arabic
Virtual Learning

Per participant USD 1,300

2027 Schedule & Fees

3 - 7 Jan, 2027

English
Virtual Learning

Per participant USD 1,300

3 - 7 Jan, 2027

Arabic
Virtual Learning

Per participant USD 1,300

28 Feb - 4 Mar, 2027

Arabic
Virtual Learning

Per participant USD 1,300

28 Feb - 4 Mar, 2027

English
Virtual Learning

Per participant USD 1,300

4 - 8 Apr, 2027

English
Virtual Learning

Per participant USD 1,300

4 - 8 Apr, 2027

Arabic
Virtual Learning

Per participant USD 1,300

30 May - 3 Jun, 2027

English
Virtual Learning

Per participant USD 1,300

30 May - 3 Jun, 2027

Arabic
Virtual Learning

Per participant USD 1,300

4 - 8 Jul, 2027

Arabic
Virtual Learning

Per participant USD 1,300

4 - 8 Jul, 2027

English
Virtual Learning

Per participant USD 1,300

29 Aug - 2 Sep, 2027

English
Virtual Learning

Per participant USD 1,300

29 Aug - 2 Sep, 2027

Arabic
Virtual Learning

Per participant USD 1,300

3 - 7 Oct, 2027

English
Virtual Learning

Per participant USD 1,300

3 - 7 Oct, 2027

Arabic
Virtual Learning

Per participant USD 1,300

28 Nov - 2 Dec, 2027

Arabic
Virtual Learning

Per participant USD 1,300

28 Nov - 2 Dec, 2027

English
Virtual Learning

Per participant USD 1,300

Training Program in Marketing and Sales Skills for Tourism Services and Products

Overview

Why Attend

Course Objectives

Course Outline

Schedule & Fees

2026 Schedule & Fees

2027 Schedule & Fees